Home Workout — Google

Google wanted to promote the new integrated workout app within Google Assistant. We freelanced as a senior creative team, working into the ECD at Google Brands to write and direct the campaign.

Our Idea

We created the TV campaign ‘Work Out in an Instant’ to highlight the ease with which you can turn your Google Assistant into a personal trainer and activate a workout from anywhere.

The Process

After our script was signed off internally, we transitioned into directing the film. Our approach was to combine live action with a simple in camera special effect. We collaborated closely with the construction team and casting director Kharmel Cochrane. We also took on the VFX, sound design and grade.

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