How to — Jo Malone

Jo Malone London commissioned us to write, direct and produce 5 short films explaining how to use a selection of their hero products.

Our Idea

We combined the 5 scripts into 1 master film, creating a highly crafted art directional world to mirror the premium quality of the products.

Constructing a stylised Jo Malone house in the studio, we were able to shoot the 5 different scenes within one set, bringing the key parts of the story together to live either as 1 seamless script or be split up into chapters for different sections of the website.

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The Process

We combined in-camera techniques with stop frame tricks, from the miniature house built around the borescope camera lens, to choreographing the hand model’s actions in time with the sliding movement of the set. Milo motion control was then used to move through the set and create a seamless narrative.


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