Naturomes — Jo Malone

After the success of the first film we were asked to create a sequel. Showing the intricate process of scent extraction, in the same art directed world. This time round we were mid Covid lockdown, so the challenge was to write an idea that felt similar but could be shot on a smaller scale.

Our Idea

Having both trained as graphic designers we went back to basics and put our Indesign skills to the test partnering with Illustrator Phil Arthur to design an interactive book visualising the process of creating the scents.

The Process

With a temporary ban on filming in London, we set up a home studio. As the hand model flicks through each of the pages, they come to life with in-camera paper mechanics, along with a sprinkling of VFX created ourselves in After Effects. The book now lives proudly at the Jo Malone London town house.