Say Hello Your Way — Jo Malone

A new feature added to the Jo Malone website allowed customers to record and share a short personal video when gifting presents to loved ones.

Our Idea

We came up with the campaign ‘Say Hello Your Way’ to show customers that they have more ways to personalise their gifts

Asking ourselves how we would say hello in a film, we decided on a miniature plane releasing a tiny banner.

The Process

Along with writing the strategy and idea we got incredibly hands on with the art department. Buying vintage model planes that we required and customised with new paint jobs, along with hand sewing miniature banners for the plane to release.

Along with the Hello banner we also made a ‘Love you’ and a ‘Thank you’ banner - with the different endings showing some of the different reasons people could be gifting Jo Malone products.